HTML5 will introduce new standards for rich media on the web, including, for the first time, a native tag for HTML video playback.
Adobe’s Flash Player currently dominates web video but developers and content creators have long recognized the need for a standard video format developed as a part of the HTML specification rather than maintained by a third party. While Flash requires an OBJECT and EMBED tag and often the use of third party Javascript embedding tools such as SWFObject, HTML5 video can be written as a simple HTML tag linking to the video source file:
<video src="movie.ogv" controls="controls"></video>
Playback can then be controlled via Javascript and video controls can be styled and branded easily via CSS to fit the rest of the page.